Mt. Brighton To Get $10 Million Upgrade
The ski resort is now part of Vail Resorts and will get a facelift this summer.
Vail Resorts will be investing $10 million into Mt. Brighton this summer to improve the ski resort.
Vail Resorts, which recently acquired the Michigan ski resort, intends to do the following, according to a press release on the company's website:
- Significantly improve snowmaking to open the ski resort earlier, extend the season and provide a more consistent and high-quality snow surface
- Make lift upgrades including a new quad chairlift
- Create state-of-the-art terrain parks with extensive new features and rope tows
- Energize and modernize the base area facilities
- Add Vail Resorts’ signature EpicMix and EpicMix Racing technology to personalize the guest experience,
The enhancements will be done this summer.
“We’re thrilled that Mt. Brighton is now a part of our family of resorts. It’s a very special place steeped in snow sports tradition and we intend to honor that legacy by bringing additional enhancements to the ski area and creating more value for Michigan skiers and riders in their season pass choices," said Kirsten Lynch, executive vice president and chief marketing officer of Vail Resorts, in a statement.
Skiers will also now be able to buy the company's "Epic Pass," which offers access to Mt. Brighton, as well as eight Western resorts: Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin in Colorado; and Heavenly, Northstar and Kirkwood in Lake Tahoe.
Several other passes will be available and can be viewed and purchased at epicpass.com.