On Sunday, 99 people dressed in all sorts of costumes, ran down a hill to plunge into the cold waters of the lake behind Brighton High School.
There were penguins, men dressed as old women, Popeye the Sailor Man, a tooth fairy and even Captain Morgan got a little wet for the cause.
Together, the group raised more than $24,000 for the Special Olympics of Michigan. In order to become a Polar Plunger, a person must raise a minimum of $75.
The Brighton Roller Dollz Roller Derby team received a special shout out, as they had more than 25 plungers that raised about $4,000 for the organization.
This was the first year the popular event was held in Brighton. It was previously hosted at Zukey Lake Tavern in Pinckney.