Got Michigan? Kroger Joins with Pure Michigan to Push Local Groceries
Through television commercials and in-store promotions, Kroger is bringing Michigan Made products to the forefront of its shelves in response to consumer demand for local products.
Visit the dairy case at any Kroger store in the state and you’ll see the first feature of the company’s partnership with Pure Michigan to promote locally raised and made foods. Kroger brand milk is the star of the newest Pure Michigan television commercial and the first consumer packaged good to be featured in the state’s iconic advertising campaign. As Kroger customer communications representative, Dave Hollandsworth, explains, there are three components to the new campaign: promote local brands through Pure Michigan, work with Michigan State University’s Product Center to bring smaller brands to Kroger shelves and clearly identify those products that are “Michigan Made" throughout the store. “In some cases, I have felt almost a militant …
In this Article:
